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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
| Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How many days after the date of upload will files be deleted from the SFTP?
A) 90 days
B) 30 days
C) 180 days
D) 60 days
2. How does IS define web template?
A) A google Chrome Extension
B) A repeatable framework used to create a web campaign
C) An area on your site that a developer has configured.
D) The events and behavior of what will be captured on the websites
3. A brand wants to do an ad-hoc export of a segment. What option could they use?
A) The export segment functionality via JSON payload
B) The export segment functionality via CSV format
C) The export segment functionality via the SOAP API
D) The export segment functionality to Amazon S3
4. What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?
A) ETL feeds
B) Sitemap
C) API
D) Automation Studio
5. What are the three types of mobile campaigns a business user can create in IS?
A) Push Message
B) SMS Text Message
C) Browser Notification
D) JSON Data A
E) In-App Notification
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,B,E |


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