Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true about Einstein engagement frequency (EEF). Select 3

A) The model uses data available only in your account
B) It uses last ISO days engagement data
C) EEF uses only commercial send data not transactional
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.

2. What is the prerequisite to create advertising studio audience:

A) There is no prerequisite as all setup is done.
B) Create advertising/business account on the required and network and setup the ad account integration in MC
C) Set user opt in data.

3. Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A) journey Data is a set of static values passed into the journey for each contact.
B) Contac data is dynamic data that retrieves the latest value upon decision split execution.
C) Contact Data is a set of static values passed into the Journey for each contact.
D) Journey Data is dynamic data that retrieves the latest value upon decision split execution

4. What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A) Scenes
B) Logos
C) Food
D) Finger prints
E) Facial Expressions

5. How does social studio unify anonymous and known identities?

A) social networking
B) Deterministic matching

Solutions: