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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
A. The template must be approved before updates are reflected.
B. The email must be recreated using the updated template.
C. 'Update Email Now' needs to be applied to each email.
Question #2
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Coy Insights
C. Einstein Content Selection
Question #3
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
A. Email Overlay View
B. Tracking Conversions Tab
C. Send Performance Tab
Question #4
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A. Associate the data extension to the Campaign.
B. Create the data extension as'Is Testable'.
C. Save the data extension in the Test Folder.
Question #5
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
A. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
C. Create automations that import the data directly into the child BUs to bypass the parent level BU.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: C | Question #3 Correct Answer: A | Question #4 Correct Answer: B | Question #5 Correct Answer: A |


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