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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A. Configure the business unit data retention setting to 12 months
B. Configure the Enterprise-wide default retention to one year
C. Set inactive date to be automatically cleared after one year, but is recoverable
D. Apply a row-based retention to each data extension as it is created, set to 12 months

Question #2
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A. Lookup reference to Contact Object
B. Tokenized Sending
C. Master-detail relationship to Contacts
D. Field Level Encryption

Question #3
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and physical mailing address
B. Business name and a link to the business website
C. Preference Center link and physical mailing address
D. Preference Center link and a link to the business website

Question #4
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A. Original SFTP folder
B. Safehouse
C. Selected SFTP folder
D. Target Data Extension

Question #5
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A. Data Extension entry source
B. Run Once schedule type
C. Journey re-entry settings
D. Winner evaluation

Solutions: