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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the ways that data can be imported into the marketing cloud? (Choose 3)

A) Query Activity
B) API
C) Import Wizard
D) Import Activity

2. A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A) Scheduled Sends
B) Triggered Sends
C) A/B Tests
D) Test Sends
E) Send Previews

3. Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?

A) SQL Query Activity
B) Group Refresh
C) Engagement Split
D) Email Send Report

4. Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A) Fill in the source data with "Valued Customer" for each blank First_Name field
B) Ensure the Nullable box is not checked for the First_Name field
C) Mark First_Name as the Primary Key
D) Make "Valued Customer" the Default Value for the First_Name field

5. What is a true statement about Subscriber Key? (Choose 3)

A) Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
B) Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
C) Subscriber Key determines what update types will be available when importing data
D) Subscriber Key and Primary Key are interchangeable terms
E) Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

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