Salesforce Certified Marketing Cloud Email Specialist : MC-202

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question #1
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A. Use a Decision Split activityon the journey canvas.
B. Use Automation Studio to query a population into a data extension.
C. Use Filter Contacts criteria in the journey entry source.

Question #2
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Import a metadata tag index for the stock art so the images are searchable
B. Select categories and content type from the import dropdown when importing images.
C. Configure Eastern Content Tagging to automatically tag stock art.

Question #3
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > Import Activity > Data Extension Extract
B. Tracking Extract > File Transfer > Import Activity
C. Tracking Extract > Import Activity > SQL Activity

Question #4
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A. A double opt-in at signup
B. Add CAPTCHA validation to the form
C. Leverage a Smart Capture block

Question #5
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A. Configure Send Throttling.
B. Use Delayed Delivery
C. Segment email sends by domain.

Solutions: