GCCC SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.

2. Media content analysis is a systematic procedure used for:

A) defining the most popular media.
B) defining what media are talking about.
C) understanding public opinion trends formed under media influence.
D) selecting the best media channel.

3. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Seek clarification from your manager about the project parameters
B) Re-assess your team's priorities
C) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
D) Tell your manager that it is just not possible given current priorities and resources

4. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Alignment with business goals
B) Consistency with company values
C) Timing of a response
D) Using appropriate channels

5. Which of the following is traditionally developed during an organization's strategic planning process?

A) Programs, markets, targets, products, and features
B) Mission, goals, objectives, strategies, and tactics
C) Values, purpose, priorities, systems, and tasks
D) Product, packaging, placement, variety, and price

Solutions: