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Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Build relational data models.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build complex email automations.
- Create reports of email tracking data.
- Send emails using email application sending methods.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Passing score: 65%
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Number of questions : 60 questions
- Duration : 90 minutes
- Questions type : Multiple choice
- Language : English
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Setup and Administration | |
| Email Marketing Best Practices | |
| Subscriber and Data Management | |
| Tracking and Reporting | |
| Email Message Design |
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