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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Segmentation
|
| Topic 2: Content and Messaging | 15% | - Email design and deliverability
|
| Topic 3: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 4: Analytics and Reporting | 15% | - Advanced analytics
|
| Topic 5: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 6: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
1. 顧客は、POSシステムを15分ごとにファイルをアップロードするように設定できると述べています。ただし、アップロードするファイル名は毎回異なります。顧客のコンサルタントは、ファイルドロップ自動化機能の使用を推奨しています。考慮すべき2つの事項は何ですか?(2つ選択してください)
A) ファイルトリガーで使用されるディレクトリは、インポートディレクトリ内に存在する必要があります。
B) このディレクトリは、他のファイルドロップ自動化ツールでは使用できません。
C) ディレクトリには 5 個を超えるファイル トリガーを含めることはできません。
D) 外部のFTPサイトを利用する可能性があります。
2. 顧客から、SMSの返信で適切な次のキーワードではなく、デフォルトのキーワードが返信されてしまうという問題が発生しています。この予期せぬ返信が発生する可能性のある理由を2つ挙げてください。(2つ選択してください)
A) 送信メッセージから24時間以内には返信が送信されません。
B) 次のキーワードが送信メッセージで指定されていません。
C) 会話ウィンドウ内では返信は送信されません。
D) 応答メッセージの内容に「stop」が含まれていました。
3. コンサルタントが、Marketing Cloud Connect を使用している顧客向けに Sales Cloud でトリガー送信定義を設定しました。トリガーは「出荷」というカスタムオブジェクトに設定されており、設定でトリガー送信が有効になっています。トラブルシューティングを行う際に考慮すべき構成要件はどれですか?(2つ選択してください)
A) 出荷オブジェクトは、リードまたは連絡先へのルックアップを必要とします。
B) 出荷対象はアカウント関連リストにあります。
C) 連絡先から出荷まで、マスター詳細関係があります。
D) Shipment オブジェクトに Apex トリガーが作成されます。
4. Northern Trail Outfitters社は、SMS、プッシュ通知、Eメールの送信データをMarketing Cloudに照会したいと考えています。コンサルタントはどのような方法を推奨するでしょうか?
A) データビューの送信
B) トラッキングエキス
C) ログを送信
D) 連絡履歴
5. Northern Trail OutfittersのマーケティングチームはMarketing Cloudを使い始めたばかりで、コーディング経験はほとんどありません。チームは、構築済みのオーディエンスを活用し、データ拡張機能のフィールドに基づいてパーソナライズされたコンテンツを配信したいと考えています。コンサルタントはどのソリューションを推奨すべきでしょうか?
A) 参照コンテンツブロック
B) 動的コンテンツブロック
C) AMPscript
D) テンプレートベースのメールを個別に作成する
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: B,C | Question # 3 Answer: A,D | Question # 4 Answer: A | Question # 5 Answer: B |


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