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Facebook Certified media buying professional Sample Questions:

1. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) You ad campaigns need to be making at least 50 conversions per month.
B) You need to have Facebook pixel implemented
C) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
D) You ad campaigns need to be making at least 50 conversions per week.
E) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

2. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) The video needs to have a lot of text to convey the right message
B) The product being featured should be featured for the majority of 30 seconds of ad
C) Make sure message is easy to understand with sound off
D) Make long videos
E) Capture attention quickly in the first 3 seconds of video
F) Be open to experiment, test and make changes to your videos

3. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) With brand marketing, Facebook tries to maximize conversions.
B) Direct Response is for top of the funnel marketing.
C) With direct marketing, Facebook tries to maximize mobile app installs.
D) Brand marketing is for top of the funnel marketing.
E) With direct marketing, Facebook tries to minimize website conversions.
F) With brand marketing, Facebook tries to maximize impressions, reach and frequency.

4. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $3,500
B) $4,042
C) $4,422.16
D) $3,042

5. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 1 day after someone viewed your ad.
B) Actions happened 28 days after someone clicked your ad.
C) Actions happened 28 days after someone viewed your ad.
D) Actions happened 28 days after someone viewed your ad

Solutions: