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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Email Configuration and Preference Management, Form Configuration
The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:
- Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
- Create a form and identify advanced form techniques
- Describe the subscription and preference management options available within Eloqua
- Integrate an externally hosted form
- Describe Eloqua settings that support email management and email personalization
- Configure an email group
- Configure a customized landing page
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Assets | 10% | - External form integration - Tracking script integration - Form creation and configuration - Microsites and landing pages |
| Topic 2: Data Management | 20% | - Standard and custom objects - Data import, export, and standardization - Data prioritization and deduplication - Contact/account fields and views |
| Topic 3: CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
| Topic 4: Automation & Campaigns | 15% | - Automation logic and flow design - Lead scoring and segmentation - Program Builder and Program Canvas - Campaign Canvas configuration |
| Topic 5: Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - Platform overview and navigation - System architecture and data model |
| Topic 6: Implementation Overview | 10% | - Implementation services and offerings - Key milestones and deliverables - Client documents and required stakeholders |
| Topic 7: Email & Preference Management | 10% | - Subscription and preference centers - Unsubscribe management - Email configuration and personalization |
| Topic 8: Branding & Deliverability | 10% | - IP warming and deliverability strategies - Bounce and complaint management - Email groups and domain configuration |
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