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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Manual placements
B) Managed placements
C) Excluded placements
D) Automatic placements

2. Which of the following provides the most information about a campaign's overall performance?

A) Clicks
B) Placement performance report
C) CTR
D) CPC

3. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) ("Iron Man")
B) -[Iron Man]
C) {Iron Man}
D) +["Iron Man"]

4. There are three components of Quality score. Which of the following is NOT a component of Quality score?

A) Relevancy
B) Inbound links
C) Clickthrough rate
D) The Landing page

5. Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

A) Google Network
B) Google Analytics
C) Picasa
D) AdWords Editor

Solutions: