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Salesforce MC-Con-201

MC-Con-201

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 18, 2026

Q&A Number: 0 Q&As

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent banners
  • 1. Configuring consent banners on marketing landing pages and external pages
    - Consent management concepts
    • 1. Role of consent in customer engagement and compliance
      - Consent record management
      • 1. Creating, managing, and updating consent records
        - Platform consent objects
        • 1. Purpose and relationships of consent objects
          Topic 2: Analytics & Performance Insights8%- Marketing insights
          • 1. Surfacing marketing data and insights across the Salesforce platform
            - Reporting and analytics
            • 1. Selecting pre-built dashboards for reporting requirements
              Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
              • 1. Linking multiple data sources into a unified profile
                • 2. Configuring Identity Resolution
                  - Data 360 data object concepts
                  • 1. Audience segmentation and content personalization
                    • 2. Connecting, harmonizing, unifying, and activating customer data
                      - CRM data ingestion and activation
                      • 1. Audience segmentation, activation, and content personalization
                        • 2. Actionable Lists
                          • 3. CRM objects and records
                            - Data 360 consumption and entitlements
                            • 1. Consumption-based entitlements
                              • 2. Impact of marketing automation design decisions on platform consumption and usage
                                Topic 4: Campaign Design, Flow Orchestration & Content30%- Landing pages
                                • 1. Components and configuration required to build landing pages
                                  - Flow orchestration
                                  • 1. Flow elements and logic for business processes and messaging
                                    • 2. Flow configuration settings
                                      • 3. Flow types
                                        • 4. Trigger conditions
                                          - Personalization
                                          • 1. Repeaters
                                            • 2. AMPscript
                                              • 3. Merge fields
                                                • 4. Content variations
                                                  • 5. Handlebars
                                                    - Messaging data sources
                                                    • 1. Selecting appropriate data sources for personalized customer data
                                                      - Activation templates
                                                      • 1. Selecting appropriate contact point values
                                                        • 2. Configuring activation templates
                                                          Topic 5: Agentforce & AI Innovation11%- Predictive AI
                                                          • 1. Selecting appropriate predictive AI features
                                                            - Conversational messaging
                                                            • 1. Customer engagement and response handling
                                                              • 2. Ongoing interactions across messaging channels
                                                                - Marketing agents
                                                                • 1. Campaign creation
                                                                  • 2. Audience segmentation
                                                                    • 3. Content generation
                                                                      Topic 6: Platform Setup & Governance13%- Business Units and governance
                                                                      • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                                        • 2. Business Unit requirements
                                                                          - Marketing Cloud Next environment setup
                                                                          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                            - Domain authentication and authorization
                                                                            • 1. Domain authorization for branded, authenticated email delivery
                                                                              • 2. Self-service domain authentication

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